The business landscape has changed drastically in the last decade with the rise of online marketing. The difficulty has increased multifold then what it used to be, and competition is at an all-time high. It is now required that sellers keep in mind the demands of the customers and make changes to their business model accordingly.
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SEM or Search engine marketing is a combination of paid search and organic search. The approach taken is holistic and results driven which increases the visibility among the targeted audience.
SEM is the process to market products and offers through search engines like Google, Yahoo and Bing. It is one of the most effective techniques that allows business owners to drive qualified leads to their business. SEM is a quick and effective way to increase the rankings of a website with the help of selected keywords.
The form of marketing and advertising which uses the Internet to deliver promotional messages to the customers is called Internet marketing or Online marketing. The techniques like E-mail Marketing, Search Engine Marketing and Social Media Marketing are all part of Internet marketing.
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